![]() Growers pay a royalty for each tree purchased and for each box of apples sold. The variety is initially only available to Washington-based growers, and will remain limited to them for at least ten years. The variety was first planted for commercial use in spring 2017, with 12 million trees pre-ordered by Washington state orchards. apples, is betting that the apple will "conquer" the market. And it is high in both sugar and acidity, making it far superior to the Red Delicious, Gala and Fuji varieties as well." Northwest Public Radio notes that Washington, which produces 70% of U.S. called it "firmer than the Honeycrisp, but not too firm. The New York Times described the apple as "dramatically dark, richly flavored and explosively crisp and juicy", making it "the most promising and important apple of the future". Cosmic Crisp was made available to consumers in 2019, after 20 years of development. The apple ripens at the same time as Red Delicious and is expected by the producers of it to replace a large part of the Red Delicious stocks. ![]() It is the first widely-grown apple variety developed in Washington. The look of the apple's light lenticels against its wine-red skin reminded focus groups of a galaxy against a night sky, which led to it being named the Cosmic Crisp. Cosmic Crisp is characterized mainly by uniformly colored dark red skin, dense firm flesh, and an improved shelf life. In breeding the variety, the focus was not on the appearance, but on durability and shelf life. It is intended to have the texture and juiciness of the Honeycrisp, and the late-ripening behavior and long storage of the Enterprise. Orchard at the Office plans to offer this as an office fruit delivery option shortly after its launch.Cosmic Crisp is a cross between Honeycrisp and Enterprise apples. They are estimated to spend over $10 million on marketing efforts, starting with the tagline “Imagine the Possibilities.”Ĭonsumers are able to buy Cosmic Crisp apples in a wide variety of grocery stores since its national release. Washington State is promoting the release of this new apple with the largest campaign in apple industry history for a single apple variety. Eventually, Phytelligence announced in September 2019 that their board of directors unanimously decided to liquidate its assets and shut down the company. In June of 2019, a federal judge dismissed the lawsuit against WSU. Phytelligence was seeking a license to sell the trees while WSU claimed the startup was selling Cosmic Crisp trees though unauthorized to do so. Phytelligence was actually a spin-off company from Washington State University, having been founded by one of its professors, Amit Dhingra.Īfter signing an agreement with Washington State University in 2012 to grow Cosmic Crisp trees on behalf of the school, both parties eventually became locked in a long-standing legal dispute over propagation rights and patent infringement claims. They are also slow to brown even after being cut and are able to maintain their flavor and texture even after being in storage for over a year. Washington state growers will maintain exclusive growing rights to the Cosmic Crisp apple variety for the first decade.Įxperts are predicting the apple’s large size and juicy flavor will make it a huge hit with consumers. History of the Cosmic CrispĮven though the majority of American apples are grown there, the Cosmic Crisp apple is the first apple variety developed in Washington State (apples are also the Washington State fruit as of 1989).ġ2 million Cosmic Crisp apple trees were pre-ordered by orchards in the spring of 2017, making it the largest apple launch in history. It takes around 3 years to produce a crop. It was grown to have the taste of a Honeycrisp but the shelf life of an Enterprise. Its light spots against its red skin call to mind a galaxy- hence the name Cosmic Crisp. Breeding of this variety began in 1997 in Wenatchee, Washington and is most notably praised for its beautiful appearance. The Cosmic Crisp is a hybrid of the Honeycrisp apple and Enterprise apple. The New York Times has commented on the apple as being “dramatically dark” and “explosively crisp and juicy”- even going so far as to call it “the most promising and important apple of the future.” Let’s explore why it’s causing so much excitement: What Is the Cosmic Crisp Apple? This highly-anticipated apple has had no shortage of controversy since its announcement and was even embroiled in a legal dispute between Washington State University and Seattle startup Phytelligence. A new variety of apple called the Cosmic Crisp became available to the public in December 2019.
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